Build Levels

Three Build Levels. One Direction.

Every business starts at a different point. We build the infrastructure that matches where you are now — and scales with where you are going. Each level builds on the last.

PENNY coin
PENNY

Foundation Build

You are getting leads but losing them. There is no reliable way to capture, track, or follow up — and the owner is handling it manually.

Timeline4–6 weeks
InvestmentDiscussed on review call

What Gets Built

  • Conversion-focused website (mobile-first)
  • CRM setup and configuration
  • Lead capture forms and scheduling
  • Automated follow-up workflows
  • Basic reporting dashboard
  • Google Business setup

Friction Removed

  • Missed inbound leads
  • No online visibility
  • Manual follow-up by owner
  • No pipeline tracking
Outcome

Predictable lead flow. No lead falls through the cracks.

ROI Logic

One recovered job per month typically covers the build cost. Most businesses see the system pay for itself within the first quarter.

You Own Everything

You own the website, the CRM configuration, and all workflows. No ongoing fees to us after the build is complete.

Delivered in phases — you see the website live before the full build is done.

NICKEL coin
NICKEL

System Build

You have leads coming in but jobs are running through your head, not a system. The owner is the bottleneck on every job.

Timeline6–10 weeks
InvestmentDiscussed on review call

What Gets Built

  • Everything in Foundation Build
  • Job tracking system (estimate to invoice)
  • SOP documentation for core processes
  • Margin visibility by job or service type
  • KPI dashboards for operations
  • Team role and accountability structure

Friction Removed

  • Owner as single point of contact on every job
  • Margin guesswork — no visibility by job type
  • No documented processes for the team
  • Operational chaos as volume increases
Outcome

Your team can execute a job without calling you. Margins are visible by job type.

ROI Logic

Margin visibility alone typically surfaces 3–5% in recoverable costs. Reduced owner time on operations is the larger long-term gain.

You Own Everything

All job tracking, SOPs, and dashboards are yours. Built on tools you already use or own outright.

Foundation systems go live first. Operations layer is built on top once the front-end is stable.

DIME coin
DIME10¢

Full Infrastructure Build

You have systems in place but admin overhead is high and the operation still depends on you being present for it to run correctly.

Timeline10–16 weeks
InvestmentDiscussed on review call

What Gets Built

  • Everything in System Build
  • Invoice and billing automation
  • Change order tracking and approval flow
  • Automated reporting and summaries
  • Admin task automation layers
  • Leadership structure and delegation framework

Friction Removed

  • Excess admin staff hours on manual tasks
  • Manual invoicing and reporting cycles
  • Owner dependency in daily operations
  • Processes that break when one person is out
Outcome

A lean operation that runs without the owner in every decision. Admin load drops. Team handles more.

ROI Logic

Reduced admin hours and owner time typically yield the highest ROI of any build level. The business becomes sellable or scalable.

You Own Everything

Every automation, workflow, and document is yours. No platform lock-in. Portable to any future tooling.

Delivered in three phases. You see measurable results before the full build is complete.

Not sure which level fits your business?

Book a free 45-minute conversation. We will look at your current operation and tell you exactly which build level makes sense — and why.

No pitch. No obligation. Investment is discussed only after we understand your situation.